Digital Era: Digital Solutions
As quoted by Douglas Engelbart “ The Digital Revolution is far more significant than the invention of writing or even printing.”
Since the pandemic hit the world, everything especially the business market has dramatically changed. As more and more digital products enter the market, companies are starting to consider their business as digital upscaling for strategic growth.
Digital Revolution is also known as the Third Industrial Revolution is the drastic shift from Mechanical and Analogue electronics to Digital Electronics which started at the end of the 20th Century, with the proliferation of digital computers and digital record-keeping.
Digital Revolution is recasting the relationships between customers, workers, and employers as the silicon chip’s reach permeates almost everything we do—from buying groceries online to finding a partner on a dating website. As computing power improves dramatically and more and more people around the world participate in the digital economy, we should think carefully about how to devise policies that will allow us to fully exploit the digital revolution’s benefits while minimizing job dislocation.
This digital transformation results from what economists who study scientific progress and technical change call a general-purpose technology—that is, one that has the power to continually transform itself, progressively branching out and boosting productivity across all sectors and industries. Such transformations are rare. Only three previous technologies earned this distinction: the steam engine, the electricity generator, and the printing press. These changes bring enormous long-term benefits. The steam engine, originally designed to pump water out of mines, gave rise to railroads and industry through the application of mechanical power. Benefits accrued as farmers and merchants delivered their goods from the interior of a country to the coasts, facilitating trade.
The rise in Digital Marketing
Digital advertising in 2019 witnessed a 26% increase from 2018 to reach Rs. 13,683 crore, where the overall advertising growth was 9.4% as per the report by Dentsu Aegis Network. The digital marketing sector is booming and expected to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has around 700 million internet users, and the numbers are expected to grow to over 970 million users by 2025. If you are serious about Instagram, learn digital marketing from top institutions and get an edge over your competitors.
This shows how the market is expanding and how it is expected to expand in the next few years. So, the opportunity is huge and how marketers are going to use it changes everything.
Digital Marketing Roles in Small Companies: Small companies tend to be frugal at their initial stages due to the limited resources they have. They can’t be able to afford big marketing budgets and campaigns like bigger companies. But so many online advertising platforms providing effective tools regardless of your company’s size give a chance to smaller companies to stand up and create a name for themselves.
Smart marketers from startups can also utilize SEO, email marketing to compete against bigger brands and easily create a name for their brand
Digital Marketing Roles in Big Companies: Big Companies tend to invest in Digital marketing Teams that ensure that their promotions and advertising through effective tools so that companies can have effective results for their products and services.
Trends in Digital Marketing
Digital Marketing has seen various growing trends. A few of them are:
- AI in the Marketing sector
- Augmented Reality
- Voice Search Optimization
- Programamtic Advertising
- Automated and Personalised E-mail Marketing
- Video Making
- International Ads
- Reels making
- User-Generated Content
- Influencer Marketing
- Geofencing (Location Based Marketing)
- Hyper-Local SEO
A Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age.
Digital Agencies bring graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, engineering, and determination to fix problems and find solutions in a very fast-changing landscape.
Digital Agencies such as Grow Insights Digital, here we provide digital services that help people to grow their businesses and to plan strategic planning and upscaling their product business to the growing trends in the market.
Website design and development, apps, search engine marketing (pay-per-click, retargeting), search engine optimization, social media marketing, content creation, online lead generation, online brand development and management, media campaigns, video, email marketing, mobile campaigns, and ROI assessments. To name a few are the main digital services that we here at Grow Insights Digital provide to our customers.
It takes a deep understanding of the medium and process to successfully guide and grow a brand through digital channels. Successful brands take advantage of interaction and provide additional consumer value through digital means. The core principles of brand strategy remain the same but aren’t just the domain of traditional agencies anymore.
Advantages of using Digital Agencies such as our are listed below:
- Digital Agencies specialize in cost-effective solutions that only target the audience you are interested in.
- Digital Marketing Agencies hold their clients’ programs to the measurability and accountability metrics that were nearly perfected in direct marketing, meaning that ideas that work get increased investment.
- Digital Agencies bring a range of multi-disciplinary solutions to every problem and provide solutions for the entire customer experience including sales and marketing, online shopping, subscription services, billing, and delivery. They embrace strategic thinking, technical innovation, and storytelling/brand building to deliver on clients’ objectives.
- Our team here at Grow Insights Digital, are fully committed and trained in their work domain to deliver the appropriate services that people require to upscale their business and help them grow to match up to the growing trends and standards.